#28 Built a $6.5M Agency Without Guessing—Here’s How

From the HVAC trenches to a $6.5M agency—Josh Crouch did not play small.

In this episode, Patric sits down with Josh Crouch—CEO & founder of Relentless Digital and host of the Service Business Mastery Podcast—to unpack how he built a powerhouse agency serving HVAC pros across the country.

With roots deep in the HVAC world, Josh shares how finding a niche (and truly understanding it) helped him grow with confidence, clarity, and speed. From local SEO strategies and hiring hacks to calendar discipline and self-care, this episode is a masterclass in building a real business, not just a side hustle disguised as one.

🔥 What you'll learn:
✅ How physical locations impact Google Business Profile rankings
✅ How to use local Facebook groups to land high-value clients
✅ The systems and SOPs that helped scale his team
✅ Why your calendar is your most powerful business tool
✅ How to avoid burnout while scaling with intention

Whether you're running a local agency, just starting out, or trying to niche down & grow fast—this episode will hit you where it matters.

🎧 Tune in, take notes, and build smarter.

Timestamps:
00:00 – How Finding Your Niche Early Creates Explosive Growth
00:35 – Meet Josh Crouch: From HVAC Pro to $6.5M Agency CEO
01:28 – How Josh Got His Start in the Trades (and Why It Matters)
01:45 – The Most Underrated SEO Weapon
03:46 – How to Build a Hyper-Niched, Industry-Dominating Agency
03:55 – Scaling Beyond HVAC: When to Expand Your Service Offerings
04:36 – Specialize or Stay Broke: Why Going All-In on a Niche Wins
09:40 – Google Maps Mastery: Boost Rankings With This Playbook
15:39 – The Google Verification Headache—and How to Solve It
19:06 – Scaling Smart: How Josh Hires to Grow Without Chaos
24:35 – Automate to Dominate: Tech That Simplifies Hiring Fast
26:07 – Why You Should Be Hiring Talent from Overseas (The Right Way)
27:34 – Real Talk: Changing Lives by Hiring Global Talent
28:24 – How to Position Yourself as The Go-To in Your Industry
28:35 – Content Marketing That Converts—Without Feeling Like Marketing
31:43 – The Facebook Group Strategy That Still Prints Leads
37:51 – The CEO Balance Game: Family, Focus, and Boundaries
39:51 – Josh’s Final Advice: Grow Intentionally, Not Emotionally